Beaufort
Campaign video
Awareness campaign for the upcoming bike brand Beaufort.
Our approach
don't be a lazy driver
With the tagline “Move better with Beaufort”, we encourage the viewer to ditch the car and opt for an e-bike ride instead. A fresh campaign with a cheeky nod to our quirky Flemish habits. A script right up our alley.
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Approach
campaign reach
Beaufort opted for a multichannel advertising campaign. So we crafted a general video for their own channels to use as organic content. In addition, we created several derivatives that specifically serve as advertisements for VTM GO, a free online streaming service.
Behind the scenes
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Our crew list
Director
Mathieu Stevens
Story
Lukas Demeersseman
dop
Pieter Vanbrabant
Focus Puller
Michiel Lateur
2nd camera assistant
Lester Dendievel
gaffers
Gilles Cornelis & Tim Vanroose
Sound
Joris Lava
Producer
Antje Overmeire
1st Production assistant
Fien Beeckman
2nd production assistant
Emile Descheemaeker
makeup
Katrijn Verhoye & Emiline Eeckelaert
Post production
Michiel Lateur
Graphics
Cedric Van Der Kelen
colorgrading
Joachim Vansteelant
music & sound design
Ian Castelein
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