kadonation
Commercial
Giving a shared gift has never been easier.
Our approach
Flanders and Wallonia in one go
Kadonation had been present in Flanders since 2020. However, Wallonia was not yet familiar with this user-friendly tool. So we created dynamic, clear and cheerful videos to explain the situation and its solution in a short and powerful way. While we were at it, we also recorded Dutch versions right away. Smart content planning? Check!
Our solution
radio spot
Since Kadonation was still unfamiliar to the Walloon audience, we launched a TV and online campaign. Through playful explainer videos and a radio ad on RTL, a major Walloon broadcaster, we aimed to get the viewer and listener intrigued to get to know Kadonation and try it for themselves.
Behind the scenes
Our crew list
director
Mathieu Stevens
Producer
Maaike Van De Vijver
director of photography
Bert Degraeve
2nd assistant camera
Pieter Claessens
Dressing set
Ethel Kelderman
Makeup
Katrijn Verhoye
styling
Jan Dendievel
Sound on set
Vincent Struelens
Edit by
Cedric Van Der Kelen
sound & music
Ian Castelein
color grading
Joachim Vansteelant
set photography
Sofie Gheysens
Behind the scenes
Fabrice Parent, Liesbeth Claus, Zoe Bouckaert
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