rebelle

Campaign video

Menstruation is often pushed to the sidelines in sport clubs. It’s time to tackle that taboo with a campaign that scores on every level — a bold move towards open dialogue between coaches, players, and fans. And video? The ultimate teammate to make it happen.

Our approach

Raise awareness with a wink

Rebelle aimed at an awareness campaign with a comical wink. So we rolled up our sleeves to write a screenplay that delivers the facts to sports fans with a touch of self-reflection. We were looking for a way to playfully headline a serious message.

The result

REBELLIOUS PSYCHOLOGY

Ultimately, our script played the reverse psychology card. By staging an over-the-top scenario, we showed what not to do. Because “coach, I have my period” doesn't have to unleash a hyper-patronizing response. Let's just talk.

“I am very happy that we worked with Het Bataljon. Not only did the team come up with super creative ideas, they also executed the chosen idea down to the last detail and were great to work with.

Even though our assignment and budget were rather small, we never got the feeling that our project was given less priority than others.

If you want a great result made by great people, you've come to the right place!”

ANN DEWALQUE

Staff member,
Rebelle

Het resultaat

PERIOD ON THE PLAYING FIELD

The result is an awareness campaign that puts menstruation at the center of the playing field. A light-hearted wake-up call that holds up a mirror to the viewer. The message is reinforced through extra social media content and airtime on Belgium’s public broadcaster and its sports channel: VRT and Sporza.